The Legend of le Tuff: (3) Strength in the bottom of adversity

Young folk these days are sometimes surprised to learn that there were not always le Tuff enterprises in the world.

Indeed, even for the mature, it is difficult to imagine a world without the le Tuff rectangular piston, BazleTuff Disco Drops, TuffGuevaraMedia and of course the invention that started it all, Tuff Wipes, to name but a few runaway mercantile successes.

The Tuff Wipe that you, along with more than four billion other grateful consumers, use each day was not always large and green, and indeed, not popular in the competitive world of personal hygeine products. In point of actual fact, le Tuff's 1972 prototype resembled more a craggy yellow spud-gun than the familiar jumbo-sized sanitary aid in today's 'little room'.

The initial product trials were disappointing -- "Damn hopeless," le Tuff himself admits today, but this is where character and the famous never-say-die le Tuffian attitude came to the fore. After several months of experimentation requiring great personal expense, and the tragic sacrifice of several dedicated laboratory assistants, the current model was given the famous le Tuff 'thumbs up' and -- well, of course the rest is history ...

To be continued